88. Ad of the Week.
So, I'm walking near the Ferry Building here in San Francisco and came across these mobile billboards. ( 1 , 2 , 3 , 4 ) They are most certainly attention-getting and very, very well done. The image retouching is grade-A hollywood type stuff and quite powerful, especially when you walk past these buildings everyday. I just don't like using fear as a motivational tool. Maybe it's a powerful and effective device; but I don't leave these boards thinking what a great job the Red Cross does during unimaginable circumstances (which is true) - I just walk away thinking they don't have much taste. Maybe the copy could be stronger to make that point - what do you think? Despite this error in strategy, they are still a great cause to support. (Images by Jason DeFillippo as posted on flickr, here.)
posted by Jason at 3/09/2007 12:46:00 PM
2 Comments:
Powerful imagery although sympathise with your comment about taste. You know what it's like in advertising though, sometimes you have to cut through, abruptly, just to get noticed!
True. And it's not offensive or anything, just one of those borderline strategies. I'd be proud of the art direction especially if it led people to donate more.
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