Monday, July 10, 2006

24. Mastercard Redesign.

Well, this one almost happened without me noticing. Usually, I try to keep my opinion understated - but I really hate what MasterCard has done here. It will not display very well in certain situations, it doesn't add anything to the brand compared to the old logo, and in the end - it's just kinda ugly. I believe it will date poorly, time will not be good to this design. Here's what MasterCard Chief Marketing Office Lawrence Flanagan said about the redesign, just for giggles:

“The new corporate brand better represents the globally integrated structure and unique insights that MasterCard leverages to deliver business value to our customers, merchants, consumers and shareholders...As we took a close look at the company’s unique competitive strengths, we recognized that MasterCard Worldwide is a leader in advancing relationships, insight and commerce around the world. We developed a new corporate brand to reflect the company’s strengths in these areas, as well as MasterCard’s leading role in defining the industry playing field.”

Uh huh. Yeah, what he said. (Here I thought it was just a silly transparent sphere.) It's a mess.

2 Comments:

Blogger Thomas Family said...

Umm, yeah it is ugly. It looks like someone didn't use a coaster for their drink and ruined the old logo.

7/10/2006 06:44:00 PM  
Blogger sejica said...

Someone lost their contact lens.

7/25/2006 11:43:00 PM  

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