Tuesday, March 27, 2007

91. The Good. The Bad. And the Ugly.

Here are two new logo design examples that contrast good design with bad. Dairy Queen's logo was probably in need of a little 'freshening, sure. But the new version can be summed up in one word: ugh. To balance things out in the design universe, however, the redesign of Portland State's identity system (by Sockeye Creative in Portland) is elegant and beautifully executed.

I haven't been posting too many new logo designs mainly because Armin Vit's Brand New (a spinoff of Speak Up,) does such a great job. Be sure to read his thorough reviews of both of these examples as well as future identity projects.


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