Monday, June 11, 2007

105. AICP's The American Commercial.

The Association of Independent Commercial Producers, or AICP have published the winners from their annual show of the best spots produced in the US, in a collection called The Art & Technique of the American Commercial. Browsing each year's category winner is a good resource for beginners (and veterans) to see the potential of great storytelling. The surprise spot I liked – and hadn't seen before – was for Sears and called Arboretum... it's great. Check it out. Link via Rm 116.

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