Thursday, April 26, 2007

98. Campaign Logo Designs.

Some applications of design seem more void of creativity, craft, and inspiration than others. Cereal boxes. Grocery store inserts. Local car dealer spots. All usually terrible and mostly unbearable. The set of presidential candidate logos for 2008 provide another such example. One would think that given the visibility of the campaigns and the sophistication of the people working behind the scenes (not to mention the budgets,) the identity work for their efforts would be more professional and meaningful. Take a look at this blog which compares and contrasts the campaign designs of the major Republican and Democratic candidates. I wouldn't pay too much attention to the written critiques found on the site - but it does serve as one-stop window shopping to form your own opinions. I find Obama's to be the most crafted, though still quite amateur when compared to the best corporate design. At least there's some sort of expandable graphic mark. I also think McCain's decision to use black in lieu of good ole red, white, and blue is daring - and in the right hands, potentially powerful - though in this execution it only exemplifies the Senator's reputation of being somewhat out of touch. (One website reviewer recently wrote that he must have 'joined the Oakland Raiders.' Ha. Though more color has since been added to the homepage.) Seems to me if you are a great designer and politically motivated, your services could be put to good use backing a candidate of your choice. (Does anyone else miss Perot's charts by the way?)

Politics being what it is, this is all that I can find about who did what.: Sol Sender of Sender LLC and five others in his firm created the logo the Illinois senator is using for his 2008 presidential bid. (source: Chicago Business.)

Anyone know anything about the others?


Blogger Alexander said...

Could McCain's use of Black in his website (per your link), along with the gold be somehow a subliminal message for the Army? Seems like The Army of One might look at his website and feel a little nostolgic. Just my take,

1/17/2008 11:09:00 PM  

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