45. The NBA's New Basketball.
Though not design of the graphic variety - the new version of the NBA basketball should prove a very interesting study of product design. Formerly comprised of eight oblong panels, this new one is built from only two interlocking panels (think of the construction looking like two Cingular logos.) And the material apparently allows for moisture to evaporate more readily than soak into the ball itself. Still, there is a significant amount of controversy surrounding the new ball from fans and players alike and it will be interesting to see how well or how quickly it is accepted. (Compare with the old ball.) I'm not so sure about Spalding's 'Cross-Traxxion' technology, because you just can't trust anything spelled so ridiculously. Apparently, these guys had something to do with it.