Monday, October 02, 2006

40. D&AD's New Identity.

Talk about pressure – try updating the logo for an organization of Design and Art Direction professionals – that's pressure. But that's a job that Rose, a design agency in London, took upon themselves; rebranding what was known previously as the British Design and Art Direction organization. Here's an excerpt from Adcritic.com:

"The project, led by creative partners Garry Blackburn and Simon Elliott at London's Rose design consultancy retains the D&AD logo designed in 1962 by Fletcher/Forbes/Gill, but with a substantial twist. "We took the original logo and combined it with a yellow hexagon — the shape of the pencil when upended," says Blackburn. "The original marque sits in the middle of the hexagon, like the lead running through the core. The D&AD 'seal of quality' will be easily identifiable from now on." Once again, we see that a graphic solution need not be complicated to be thoughtful. I like it even though it's a little close to the One Show logo in spirit. Check out the new mark in action on the organization's website.

2 Comments:

Anonymous Alster said...

Seriously? They updated the logo by putting it on a yellow background instead of white? Am I missing something? Help me Mr. Graphicology, help me with the understandabilitude of it all.

And a second question: Why not orange?

10/03/2006 11:08:00 AM  
Blogger JJ said...

Well - it's a pencil. I think their pencil came before the one show's pencil too. I like how the old logo makes the lead in the pencil. It is subtle, but I likey.

You can never have too much orange. Though these days I'm becoming a big fan of a soft orange mixed with a light sea foam color. That combo is nice. check it out.

10/03/2006 11:54:00 AM  

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