49. Sony Bravia's New Spot.
Directed by Jonathan Glazer, the new Sony Bravia TV spot is an example of how to be daring and engaging in a traditional medium. I don't know if I believe that their screens show 'colour like no other,' but I want to believe it. Some details from their site:
"Our latest TV ad - featuring massive paint explosions - took 10 days and 250 people to film. Huge quantities of paint were needed to accomplish this, which had to be delivered in 1 tonne trucks and mixed on-site by 20 people. The effect was stunning, but afterwards a major clean-up operation was required to clear away all that paint! The cleaning took 5 days and 60 people. Thankfully, the use of a special water-based paint made it easy to scrape-up once the water had evaporated."
If you haven't seen it already, check out the old Sony Bravia TV spot - which is every bit as dramatic. Both spots were done by Fallon, London. Great stuff, though I wish the soundtrack was different.
"Our latest TV ad - featuring massive paint explosions - took 10 days and 250 people to film. Huge quantities of paint were needed to accomplish this, which had to be delivered in 1 tonne trucks and mixed on-site by 20 people. The effect was stunning, but afterwards a major clean-up operation was required to clear away all that paint! The cleaning took 5 days and 60 people. Thankfully, the use of a special water-based paint made it easy to scrape-up once the water had evaporated."
If you haven't seen it already, check out the old Sony Bravia TV spot - which is every bit as dramatic. Both spots were done by Fallon, London. Great stuff, though I wish the soundtrack was different.
posted by Jason at 10/18/2006 01:06:00 PM
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