67. Pentagram's New Work for Saks.
Ok, so we all know that the guys at Pentagram rock. And we expect everything they do to be uber-cool and crafted, and somehow they always meet these high expectations. Take their new identity for Saks Fifth Avenue, it's elegant and gives all the collateral and interior packaging a consistent look without becoming repetitive – using a thought process that is simple yet profound. Check it out and read Partner Michael Bierut's explanation on their blog.