Sunday, November 12, 2006

57. Ad of the Week.

One of my favorite collateral pieces has been translated into some great outdoor and print executions for Jeep recently by BBDO Detroit. The new four-door Jeep Wrangler Unlimited, seen from above with all its doors open, toting sports gear, bears an uncanny resemblance to a bug. Beginning as a handout at the New York Auto Show earlier this year, the new species concept works just as well or maybe even better in outdoor. I think the broadcast executions on the idea could be better, but they're really not bad either. It's nice to see a good idea being recognized and utilized across many mediums.

Credit Writer Ty Hutchinson and Art Directors John O'Hea and Paul Szary.


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