63. Ad of the Week.
Our ad of the week comes from our friends up north at ReThink in Vancouver. (Yes, when referring to Canadians, it's required to say 'our friends' even if you don't really have any Canadian friends.) It's an ingenious idea for Orkin Pest Control that got a lot of attention on city streets. I do think the trend towards ambient advertising has become a little predictable lately - but this one makes sense since the little cards clearly show just how many bugs are crawling around the perimeter of our buildings. Eeek.
And just to keep your souls in balance during the holidays, check out this brochure from The New American Dream organization about parenting in a commercial culture. (I believe that you have to sign up. It's free and painless.)
posted by Jason at 12/05/2006 12:47:00 PM
4 Comments:
Ohhh...ads made out of the carcasses of dead animals? I like.
But, it's been done.
Genghis Khan & Partners, LLP (Mongolia office) was using rotting severed heads as a part of his outdoor self-promotional campaign, like, 800 years ago.
True... there are no new ideas under the sun, is there?
That's a great ad. But try posting that INSIDE the building. Or a resteraunt. I bet they'd get the call pretty quick.
Inside the building? I like it. Though tougher to pull off - but it would really crank up the effectiveness...
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