Wednesday, January 10, 2007

70. Ad of the Week.

I'm not on the liberal fringe by any means, but I do like this new campaign for Greenpeace - done by Zig in Toronto. A lot of work done in this genre (like PETA) is purposely offensive and you can debate the effectiveness of that strategy ad nauseam, but I like that this work didn't go in that direction. Guilty Since 1971 (a tag since their early days), finally has the same courageous spirit as the group itself and lends to that rebellious attitude, a legitimacy the organization sometimes lacks. Justifying disobedience – if convincing enough – can be a powerful tool for social change.


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