53. Ad of the Week.
Why it works: I love the solution because the typography isn't simply a decoration for the message - it's actually the message. They managed to convey complex ideas using no imagery, but also a strategic differentiation that the BBC is presenting only the facts and that they prefer the viewer interpret those facts how they choose. And this is all done with just a few elegantly placed, and carefully chosen words. Greatness, I tell you. (I'll be bringing this feature – focusing primarily on print – on a weekly basis just like the links of the week. Which I have neglected this week. !+#$%@!*)